Informative Email Campaign
Date:September 2013 - Ongoing
Client:NIST-ATIS Workshop on Sync
Goal: Drive registration for the workshop, inspire audience to share information with colleagues and friends, and develop sponsorship relationships. Metrics used to measure the success of this campaign include registration signups, social shares, email forwards to colleagues and friends, and sponsorship inquiries.
Challenge: Develop a learning experience within each email campaign. Panels and invidual presentation descriptions will offer technical content for messaging that can be shaped into workshop teasers.
- Email One: Explore the New WSTS Website
The first email of this campaign invites past attendees to explore the new website for the workshop and allows for an introduction to the new graphics.