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My name is Elise Carey (Ann-Elise, if we’re being official), and I’m a creative professional focused on user-centered design.

As an Email and Multimedia Designer at Real Magnet, I consult with companies, associations, and non-profits of all shapes and sizes to improve messaging strategy by:

·   Identifying long and short-term goals;

·   Discussing content shape and form;

·   Interviewing users to identify workflow processes and preferences;

·   Designing eye-catching and effective information;

·   Testing template functionality and message deliverability exhaustively.

All of my email templates and landing pages are hand-coded and tailored to meet the specific technical and design expectations of the template users. When a project has been completed, I typically provide a visual guide and technical training to review the specific functions and features of my product.

Previously, I managed the digital output for a small membership association, where I benefited from an environment that allowed me some freedom to experiment and to research as my projects progressed. During my three years there, I was promoted from Marketing Administrator to Interactive Designer and was directly involved in:

  • Planning and strategizing for large-scale web projects. Guiding colleagues through the process of defining goals, evaluating site architecture, reimagining content form, and implementing cohesive styles.
  • Transforming complex data and technical descriptions into relatable narratives and easily comprehensible graphics.
  • Hand coding well-structured, accessible, cross-browser/platform compatible HTML and CSS.
  • Analyzing audience behavior by collecting data and creating reports for website traffic, social media chatter, and email campaign deliverability.

Extended History…

I was born and raised under the sleepy oak trees of San Antonio, TX, but spent most of my summers splashing in the cold mountain waters of upstate New York. I hold a B.A. in Film and Digital Media from Baylor University and I am an alumna of the Baylor Interdisciplinary Core honor’s program.

In the fall of 2006, I moved to New York City to complete an internship in the VH1 development department. I worked directly with executive producers to develop and compile content for the show “All Access: Celebrity Features.”

In 2008, with the recession in full effect and hiring freezes hitting the media, I realized that I needed to reevaluate my skills and consider new career options. With a keen eye for design and a passion for making things work better I decided to focus my creativity on the web. Through several self-driven tutorials and a few professional development courses at the Corcoran College of Art, I learned the basics of interactive design by piecing together HTML, CSS, and JavaScript to make functional websites.

It wasn’t until the fall of 2012, when I enrolled in a course called Information Architecture: The User Experience, that I really started to think about designing websites from the user’s perspective. Now I am fascinated – no, obsessed – with observing, dissecting, and documenting the process by which people acquire knowledge.

Circular headshot of Elise Carey wearing a beige blazer at the Highline park in NYC

Circular headshot of Elise Carey in a blue, flowered v-neck top at National's Stadium.

Circular headshot of Elise Carey in a white and black striped blouse, turquoise necklace with downtown DC at sunset in the background.