My name is Elise Carey (Ann-Elise, if we’re being official), and I’m a creative professional focused on user-centered design.
As an Email and Multimedia Designer at Real Magnet, I consult with companies, associations, and non-profits of all shapes and sizes to improve messaging strategy by:
· Identifying long and short-term goals;
· Discussing content shape and form;
· Interviewing users to identify workflow processes and preferences;
· Designing eye-catching and effective information;
· Testing template functionality and message deliverability exhaustively.
All of my email templates and landing pages are hand-coded and tailored to meet the specific technical and design expectations of the template users. When a project has been completed, I typically provide a visual guide and technical training to review the specific functions and features of my product.
Previously, I managed the digital output for a small membership association, where I benefited from an environment that allowed me some freedom to experiment and to research as my projects progressed. During my three years there, I was promoted from Marketing Administrator to Interactive Designer and was directly involved in:
- Planning and strategizing for large-scale web projects. Guiding colleagues through the process of defining goals, evaluating site architecture, reimagining content form, and implementing cohesive styles.
- Transforming complex data and technical descriptions into relatable narratives and easily comprehensible graphics.
- Hand coding well-structured, accessible, cross-browser/platform compatible HTML and CSS.
- Analyzing audience behavior by collecting data and creating reports for website traffic, social media chatter, and email campaign deliverability.
I was born and raised under the sleepy oak trees of San Antonio, TX, but spent most of my summers splashing in the cold mountain waters of upstate New York. I hold a B.A. in Film and Digital Media from Baylor University and I am an alumna of the Baylor Interdisciplinary Core honor’s program.
In the fall of 2006, I moved to New York City to complete an internship in the VH1 development department. I worked directly with executive producers to develop and compile content for the show “All Access: Celebrity Features.”
It wasn’t until the fall of 2012, when I enrolled in a course called Information Architecture: The User Experience, that I really started to think about designing websites from the user’s perspective. Now I am fascinated – no, obsessed – with observing, dissecting, and documenting the process by which people acquire knowledge.